Your toothbrush just filed a complaint: "I'm a toothbrush, not a mouth brush." Fair point. Introducing LISTERINE's newest campaign: WASH YOUR MOUTH.
In this campaign, we gave bathroom objects a voice because they've been the silent witnesses to incomplete oral care routines for too long. Filmed across global markets, this campaign spotlights a daily routine gap through a simple insight: isn't it weird that you wash your whole body every day, but not your mouth? Your objects have spoken. Now it's time to listen—and wash your mouth.